Fanatics Collectibles, in collaboration with Fanatics Live, has unveiled an exciting new initiative called ‘The Ten’, aimed at highlighting and rewarding the discovery of the top 10 sports cards in the market. Drawing inspiration from renowned lists like the “Billboard Hot 100” and the FBI’s “Most Wanted,” this program showcases a dynamic selection of 10 cards across all sports. Collectors who successfully find one of these top cards on the Fanatics Live app will receive a generous reward of $10,000 in Fanatics Live credit.
‘The Ten’ program will have a monthly rotation of cards carefully selected for their popularity and rarity. Examples of these coveted cards include the 2023-24 Bowman Chrome University Bronny James/LeBron James 1/1 dual-auto card and the yet-to-be-pulled 2023 Bowman Chrome Baseball Draft Tom Brady 12/50 inscribed card.
The inaugural list of ‘The Ten’ includes a mix of legendary athletes like Tom Brady and Steph Curry, as well as rising stars such as MLB’s Corbin Carroll and Anthony Volpe, and NBA’s Luka Doncic and Chet Holmgren. This diverse portfolio encompasses cards from renowned brands like Panini, Upper Deck, Topps, and Bowman.
James Kollar, senior director of marketing at Fanatics Live, expressed the program’s goal of enhancing the collecting experience and their commitment to giving back to collectors and the hobby. ‘The Ten’ initiative seeks to foster community engagement by allowing Fanatics Live participants and the collecting community to have a say in the monthly card selections.
Additionally, ‘The Ten’ program serves as a platform to promote new products and generate renewed interest in existing releases through chase cards. It creates excitement and sparks discussions within the collecting community by providing dealers and collectors with an opportunity to showcase these highly sought-after cards.
To celebrate significant discoveries and announce the upcoming cards, Fanatics Live plans to feature pack and box breaks, as well as special shows centered around ‘The Ten’. A dedicated webpage will track the cards and their finders, adding to the overall narrative.
One unique aspect of ‘The Ten’ program is its focus on the stories behind collectors and their finds, offering a captivating storytelling experience. This emphasis on the collector community sets Fanatics Live apart and has contributed to its consistent growth since its debut, with an average watch time of 56 minutes. James Kollar expressed his enthusiasm for the program’s potential impact on the Fanatics brand and its ability to further engage and excite the collector community.
‘The Ten’ program may also feature guest athletes and additional prizes, making it even more enticing for collectors to participate and engage with the program. Fanatics Live aims to create a truly immersive and rewarding experience for collectors through ‘The Ten’, ultimately enhancing the overall collecting experience and cementing its status as a community-focused platform.
In conclusion, Fanatics Live’s introduction of ‘The Ten’ is an innovative initiative designed to highlight and reward the discovery of the top 10 sports cards. With its monthly rotation of carefully selected cards, community engagement, and exciting rewards, this program is sure to generate buzz and captivate collectors within the sports card collecting community.
