Title: Leaf Trading Cards Revives Press Pass Brand, Showcasing High School Quarterback JuJu Lewis
Subtitle: Leaf Trading Cards breathes new life into Press Pass brand with innovative football trading card box
Meta Description: Leaf Trading Cards acquires and relaunches Press Pass brand, introducing new product lines starting with high school quarterback JuJu Lewis.
Leaf Trading Cards has made an exciting announcement in the trading card industry, revealing that they have acquired the Press Pass brand. Established in 1992, Press Pass was known for its innovative approach to memorabilia cards and its NASCAR sets and NFL Draft products. With Press Pass ceasing operations in 2015, this acquisition by Leaf Trading Cards marks a significant development.
Under the leadership of Kevin O’Neil, current CEO of Leaf and former Director of Sales at Press Pass, the Press Pass brand is set to be rejuvenated and reintroduced to collectors. O’Neil brings a unique perspective to this venture, having been part of Press Pass during its influential years. With a strong commitment to spotlighting emerging talent in sports, Leaf Trading Cards plans to release standalone Press Pass-branded products, starting with a football trading card box featuring high school junior quarterback JuJu Lewis.
Press Pass is renowned for its pioneering work in the memorabilia card segment. In 1996, they made waves with their NASCAR release that featured race-used tires, setting a new standard for the integration of authentic memorabilia into trading cards. This innovation continued with the introduction of race-used sheet metal cards and the first-ever game-used jersey basketball cards in a draft product that showcased future NBA stars such as Kobe Bryant and Allen Iverson.
The revival of the Press Pass brand by Leaf Trading Cards represents not only a strategic expansion of their product offerings but also a merging of nostalgia with contemporary sports memorabilia. Leaf is aiming to introduce a new generation of collectors to the Press Pass legacy while continuing to push the boundaries of innovation within the trading card market.
The initial release under the revived Press Pass brand will feature JuJu Lewis, a high school junior and a top quarterback prospect who has already committed to USC for the class of 2025. Leaf Trading Cards’ decision to feature a promising young player like Lewis emphasizes their commitment to spotlighting emerging talent and providing collectors with exciting new additions to their collections.
With Leaf Trading Cards at the helm, the Press Pass brand is set to experience a revival that combines the rich history of the brand with modern collections that pay homage to its storied past. This acquisition and relaunch mark an exciting time for both Leaf and Press Pass, as they work together to innovate and capture the imagination of trading card collectors across the globe.
In conclusion, Leaf Trading Cards’ acquisition and relaunch of the Press Pass brand signify a significant development in the trading card industry. With the inclusion of a high school quarterback like JuJu Lewis in their first product release, Leaf Trading Cards demonstrates their commitment to showcasing emerging talent. Collectors can look forward to modern collections that blend nostalgia with contemporary memorabilia. The revival of the Press Pass brand promises to captivate a new generation of collectors while continuing to push the boundaries of innovation in the trading card market.
