Upper Deck's latest venture into the world of sports collectibles takes a unique turn as they collaborate with The Brandr Group and CLC to introduce a revolutionary line of trading cards focused on college athletes. This strategic partnership marks a significant step in celebrating the upcoming stars of various collegiate sports.
The World of Sports™ Volume 1 Trading Card Set by Upper Deck aims to showcase the exceptional accomplishments of student-athletes from diverse colleges nationwide. This collection will shine a spotlight on prominent programs like the University of Nebraska's women's volleyball team, renowned for their impressive audience attendance records, and the University of North Carolina-Chapel Hill's dominant field hockey squad, boasting consecutive national championship victories. The trading card set will highlight athletes from a multitude of officially licensed college programs under CLC, representing over 600 prestigious universities across the United States.
With a legacy of 35 years in producing top-notch trading cards and memorabilia for professional athletes across various sports, Upper Deck now embarks on a novel journey with these new NIL-focused agreements. This groundbreaking initiative allows Upper Deck to create trading cards featuring the name, image, likeness, and autographs of emerging college athletes. From softball and gymnastics to field hockey, soccer, volleyball, basketball, and football, these cards will display the talent and potential of both women's and men's sports stars.
Sharing her excitement, Jordy Bahl, a multi-time national champion pitcher, expressed her anticipation, stating, "It is a privilege to have some of my sweetest memories in the game of softball immortalized in these trading cards. I cannot wait to share them with my family, loved ones, fans, and those who have followed my journey."
Jason Masherah, President of Upper Deck, emphasized the significance of these NIL agreements in providing early personal brand-building opportunities for talented players while promoting gender equality in underrepresented sports. He shared, "We are not only creating pathways for these skilled athletes to establish their brand value early on but also ensuring equality for both men and women in sports that may not always receive the recognition they deserve. We look forward to bringing these pivotal moments in their careers to collectors and fans alike."
Adding to the conversation, Jim Neish, Vice President of Licensing and Business Development at The Brandr Group, highlighted the impact of this collaboration in elevating the recognition of a myriad of collegiate athletes, irrespective of the sport they excel in. These trading cards are poised to elevate the profiles of these players to new heights, whether they continue to excel as notable student-athletes or transition into successful professional careers.
The Upper Deck World of Sports Volume 1 Trading Card Set will be accessible for purchase at local hobby shops, retailers, and online platforms, providing enthusiasts and collectors with an opportunity to acquire unique and significant memorabilia. For further updates and information, enthusiasts can visit UpperDeck.com and stay tuned for the release of this exciting collection.
Source
Comments