Topps and VeeFriends have joined forces to introduce a vibrant and innovative trading card line at New York Comic Con. This new venture marks a creative collaboration between the renowned trading card company, Topps, and the entertainment brand VeeFriends created by the entrepreneur and collector, Gary Vaynerchuk.
The new line of Topps Chrome cards features the beloved characters from VeeFriends, known for their uplifting messages of kindness, accountability, and growth. Attendees at New York Comic Con, happening from October 17-20, will have the exclusive opportunity to get a first look at these visually captivating cards, which will be showcased at the VeeFriends booth (#1217). To kick off the launch, free promo cards will be distributed to excited fans on October 17.
Vaynerchuk and Fanatics are no strangers to collaboration, having previously teamed up in 2021 for the release of the first VeeFriends trading cards under the Fanatics brand, zerocool. The addition of Topps to this partnership is set to amplify the reach of the VeeFriends brand, as the new line of Chrome cards promises to captivate a broader audience with characters like Notorious Ninja and Patient Panda taking center stage.
Kelvin Smith, Senior Vice President of Global Licensing and Partnerships at Fanatics Collectibles, expressed enthusiasm about the collaboration, emphasizing the shared mission of providing exceptional experiences for fans and collectors. The collaboration with VeeFriends showcases Topps’ commitment to diversifying its offerings and engaging new collectors in the exciting world of non-sports trading cards.
Andy Krainak, President of VeeFriends, sees the partnership as a pivotal opportunity to extend the brand’s influence and connect with a wider demographic. By featuring VeeFriends characters on Topps Chrome products, the brand aims to leverage innovation, global distribution, and credibility to enhance its storytelling and community-building efforts through trading cards, comics, and animations.
The debut of the VeeFriends-Topps Chrome line at New York Comic Con strategically targets a diverse audience ready to embrace the colorful world of VeeFriends. While traditionally focused on sports cards, this collaboration with VeeFriends opens up new avenues for engagement with fans of all ages, drawing them into the enchanting realm of characters, animations, and collectibles.
This strategic partnership not only revitalizes the trading card landscape but also solidifies VeeFriends’ position as a key player in the collectibles market, offering enthusiasts fresh avenues to immerse themselves in the imaginative universe of their favorite characters. With Topps leading the charge, this collaboration promises to leave a lasting impression on fans, kids, and collectors seeking a new and vibrant trading card experience.
