What’s New
Panini, along with the WNBA Players’ Association, has confirmed a multi-year extension of their exclusive trading card agreement. Since 2019, Panini has been crafting WNBA cards across popular lines like Donruss, Prizm, and Select, as well as high-end series such as Flawless and National Treasures. This new deal, facilitated by OneTeam Partners, is touted by Panini as the most lucrative licensing agreement for women athletes, though financial terms remain undisclosed.
Panini will continue as the exclusive producer of WNBA trading cards, also offering digital collectibles like Panini Instant. The company is set to enhance investments in player marketing, product innovation, autograph deals, and event sponsorships, including the WNBPA Rookie Premiere.
The WNBA's popularity has surged with stars like Caitlin Clark, Angel Reese, and Paige Bueckers capturing attention. The Las Vegas Aces, featuring MVP A’ja Wilson, have recently claimed the league championship. Panini has already launched the 2025 Donruss WNBA set, with Panini Prizm WNBA and the introduction of Panini Impeccable WNBA on the horizon. Additional releases are planned but not yet revealed.
Configuration at a Glance
- Panini continues as the sole producer of WNBA trading cards.
- Recent and upcoming releases feature Donruss WNBA (2025), Panini Prizm WNBA, and the inaugural Panini Impeccable WNBA.
- High-end lines like Flawless and National Treasures have incorporated WNBA content in recent times.
- Digital offerings persist through Panini Instant and other platforms.
- Earlier this year, Rookie Royalty boxes showcased high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.
Key Inserts & Parallels
- Panini Prizm WNBA: Renowned for color parallels and rookie cards, including the 2024 Caitlin Clark RC.
- Donruss WNBA: Features Rated Rookies and a variety of insert sets.
- Rookie Royalty: Highlights high-end Rookie Patch Autographs for top rookies.
- High-end lines (Flawless, National Treasures): Typically include low-numbered parallels and premium inserts.
Autographs & Relics
- Expanded autograph deals for WNBA athletes as part of the renewed agreement.
- Rookie Royalty boxes introduced high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.
- Flawless and National Treasures sets have featured premium autograph and memorabilia content.
- Upcoming products are expected to include autographs and memorabilia from both rookies and established stars.
Collector Notes
- Panini holds exclusive rights to produce WNBA trading cards and digital collectibles.
- 2025 Donruss WNBA is already available; Prizm and Impeccable WNBA are forthcoming.
- Rookie Royalty boxes marked the debut of high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.
- Panini continues to invest in product innovation, player marketing, and autograph deals.
- No print runs, odds, or specific serial numbering were disclosed in the announcement.
- Designs vary by product line, with Prizm known for parallels and Donruss for Rated Rookies.
- Additional WNBA releases are anticipated but have not been announced yet.
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